“I tell stories that connect with people, define brands and create growth“
I’ve spent over two decades shaping how some of the world’s biggest media brands look, sound, and feel — from ESPN / The Walt Disney Company to Al Jazeera, TRT World, Doordarshan and beyond. My work lives at the intersection of creative vision and commercial reality: building channels from scratch, launching streaming platforms before they were mainstream, and turning complex, cross-cultural briefs into visual identities that resonate globally.
“The creative artistry of the brand’s new look is responsible for securing hugely positive feedback from the higher-ups in the Indian government.”— Simon Marks, President & Chief Correspondent, FSN, Washington DC
As Creative Director at ESPN / Disney for over eleven years, I led the EMEA on-air brand across twelve channels and six digital properties — winning Promax Gold and multiple industry awards along the way. I went on to help launch Germany and Austria’s first paid VOD streaming platform ahead of Netflix and Amazon, build TRT World’s global brand identity from the ground up with a 50-person team, and senior consultant on a 200-person creative restructure at Al Jazeera.
Most recently, I delivered a full rebrand of four DD India news programmes in preparation for the G20 summit — work that earned direct praise from the Indian Prime Minister’s office. My approach is always the same: understand the culture, challenge the brief, and make something that genuinely lasts.
Beyond broadcast, I’m a BAFTA Jury Member, mentor, and life skills coach working with inner-city youth in London. I’ve directed films for suicide prevention programmes, produced radio comedy, and helped design metaverse venues — because great storytelling doesn’t belong to any one platform.
Clients
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